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In order to gain an overview of visitors' interaction with the site, this site includes a tracking code by Hotjar. If you don't want to get tracked you can opt-out by going here.



The following technology of Google Inc. (1600 Amphitheater Parkway, Mountain View, CA 94043, USA; ‘Google’) is used:

Google Analytics and Conversion Tracking

This website uses Google Analytics, a web analysis service provided by Google Inc. (“Google”). Google Analytics uses “cookies”; these are text files which are stored on your computer to analyse the way you use the website.

The Hamburg Commissioner for Data Protection and Freedom of Information reached an agreement with Google based on the decision of the Düsseldorf Group on data protection. According to this, a compliant use of analytical methods of reach measurement of Internet advertisements is now possible under certain conditions. Therefore, it is possible to use Google Analytics in a manner which is compliant with the law and does not raise any concerns. In order to comply with these requirements, Google Analytics has been extended by the code “{ 'anonymize_ip': true }” on this website to guarantee the anonymized collection of IP addresses (so-called IP-masking). Google will first truncate your IP address in Member States of the European Union or in other state parties to the Agreement on the European Economic Area. Only in exceptional cases is the full IP address sent to and truncated on a Google server in the USA. Google uses this information on behalf of the website operator to evaluate the way you use the website, to collate reports on website activities and to provide the website operator other services related to website and Internet use. The IP address sent by your browser as part of Google Analytics is not combined with other data held by Google.

Further information concerning the terms and conditions of use and data privacy can be found at http://www.google.com/analytics/terms/gb.html or at https://www.google.de/intl/en_uk/policies/.

The information about the way you use this website created by the cookie is sent to and stored on a Google server in the USA. You can change your browser settings to prevent cookies from being stored; however, please note that, in these circumstances, you may find that you are unable to make full use of functions on the website. You can also prevent the data (including your IP address) relating to your use of the website which is captured by the cookie being sent to or processed by Google by downloading and installing the browser plug-in from the following link https://tools.google.com/dlpage/gaoptout?hl=en. You can refuse the use of Google Analytics by clicking on the following link. An opt-out cookie will be set on the computer, which prevents the future collection of your data when visiting this website: Deactivate Google Analytics

Users can opt-out of Google Analytics tracking for all sites, even sites whose source code they do not control, by installing the Google Analytics opt-out browser add-on.

Also, Google Conversion Tracking is in use for Google Analytics. This allows for capturing the behavior of website visitors. For example, it allowes to see how many PDFs were downloaded on this website or how often the contact form was filled out. It is also also reported how many clicks on ads from external sources (AdWords, LinkedIn, Xing, Bing) have led to this website.

 

Google Tag Manager

For reasons of transparency, please note that Google Tag Manager is used on this website. Google Tag Manager does not collect personally identifiable information. The tag manager makes it easier to integrate and manage the tags in use. Tags are small code elements that are used to measure traffic and visitor behavior, capture the impact of online advertising and social channels, set up remarketing and target audience targeting, and test and optimize web pages. On this website, the Tag Manager for the Google Service “Google Analytics” is used. If you have disabled it, Google Tag Manager will consider this deactivation. For more information about Google Tag Manager, see: https://www.google.com/intl/en-uk/tagmanager/use-policy.html



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